2021 Marketing Plan Final

WE B T E C HNO L O G Y

VISITCABARRUS.COM: REINFORCING THE CORE PILLARS OF WHAT’S UNIQUE AND ONLY IN CABARRUS

LEISURE WEBSITE The site was relaunched in 2017 and we plan to continue evolving its utility, so it becomes an even more robust digital resource for trav- elers. The overall site maintenance, analytics and reporting, and SEO monitoring will be managed by Casual Astronaut. ANALYTICS REPORTING AND OPTIMIZATION MonthlyWebsite/Campaign Reporting –Through the creation of Casual Astronaut’s Analytics dashboard, they will monitor and report on website performance and general paid adver- tising performance. • Reports will provide topline insights into audience, their behaviors, their traffic sources and their conversion activities. • Casual Astronaut will also analyze where visitors came from, how long they stayed, their geographical location, if they are new or returning and highlights of best performing pages. • Casual Astronaut will also share topline performance of the paid advertising and paid search campaigns to optimize targeting and general performance. In addition, we have partnered with Zartico, creators of the world’s only Destination Operating System specializing in data in- telligence. With a full spectrum of data science, benchmarking and analytical services, Zartico’s Destination Operating System harnesses and streamlines complex data for us to use in marketing, communi- ty development and sustainability efforts in real-time.

WEBSITE TOOLS AND MAINTENANCE Additionally, Casual Astronaut and the Cabarrus team will work together to maintain existing tools and technologies such as: • Firefold hosting

• Leisure website hosting • Business website hosting • Simpleview API forms & listings • CRM tool • Domain renewals/purchases

BUSINESS WEBSITE The re-vamped business website, CabCoCVB.com, was built with the goal of having an easily accessible and user-friendly site that can change and grow with our organization. Changes to widgets and template versions are needed for the basic upkeep of this site to func- tion which will be made in-house. MOBILE SITE Responsive web design will deliver the same user experience across all platforms and devices and will respond to the user’s behav- ior and environment based on screen size and orientation.

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