2021 Marketing Plan Final

D E S T I N AT I ON S A L E S

John Poole Senior Vice President, Sales & Destination Services Jarrod Rabatin Sales Manager Sports, Car Clubs EFFECTIVELY PROMOTING CABARRUS COUNTY’S HOSPITALITY ASSETS TO THE GROUP AND CONVENTION MARKETS

FY2022 - ROOM NIGHT GOALS

This is a recovery year, and we are doing business slightly dif- ferent than in past years, but our main goal remains the same: We will research, develop, and generate group and convention leads for our hotel partners. The focus will be rebooking can- celled groups, understanding new meeting room dimensions, grasping new audio-visual configurations, and customizing sponsorship opportunities to win group business for the des- tination. GROUP BUSINESS MARKETS • Sports – Traditional (Baseball, Lacrosse, Soccer, Football, Track/Cross Country & Dance/Cheer) • Sports – Nontraditional (Four-Legged Shows, Corn Hole, Quidditch, etc.) • Third Party Meeting Planner – Helms Briscoe, Conference Direct & Experient • Local, State & Regional Associations • Corporate Meetings • Religious Group • Weddings & Reunions • Automobile Clubs • Group Tours

200 Leads for 55,000 Room Nights

Room Nights

• Military Groups • Fraternal Groups • Social Groups • Educational Groups

12,000

25,000

13,000

Corporate/ Association

Sports

SMERF

v i s i t c a b a r r u s . c om