2021 Marketing Plan Final

P R E S I D E N T ’ S ME S S A G E

PRESIDENT’S MESSAGE

Each of the five communities in Cabarrus County has its own unique character and exciting offerings to explore. Together, these cities and towns form a destination that we at the Cabarrus County Con- vention & Visitors Bureau are honored to share for so many reasons. From new additions to signature attractions, the experiences found in each municipality represent the unwavering hard work and dedication of this community.

While the COVID-19 pandemic has significantly altered many aspects of what we do, our mission remains the same and the passion this team has for sharing the story of Cabarrus County grows with each new challenge.

Travel is powerful—from the positive economic impact it creates to the benefits it provides for our wellbeing. In Cabarrus County, tourism generates hundreds of millions of dollars in visitor spending and thousands of jobs each year which translates to tax revenues and enhanced quality of life for residents. As we continue to develop creative ways to showcase the destination this year, we are excited to welcome three new agency partners to offer a fresh perspective on what makes Cabarrus County one-of-a-kind. Combined with the insight and expertise of Fourth Idea, Casual Astronaut, and Lou Hammond Group, the Cabarrus County CVB’s marketing efforts will inspire travelers in new ways. And after their visit, the memorable experiences and hospitality provided here will keep them returning year after year.

The initiatives outlined in this plan would not be feasible without the enthusiastic support from our Board of Directors and hospitality partners. We appreciate each and every one of your contributions to Cabarrus County’s travel and tourism industry.

Yours in hospitality,

Donna Carpenter President // CEO

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