2021 Marketing Plan Final
OU R R O L E
SUPPORTING ROLE: Provide a Platform for Local Businesses to Harvest Visitor Demand
SUPPORTING ROLE: Stimulate Both Visitor Circulation and Spending Post-Arrival
PRIMARY ROLE OF THE CABARRUS COUNTY CONVENTION AND VISITORS BUREAU
• Tell the Cabarrus County Story • Get Cabarrus County on the list for Consideration • Inform, Educate and Advise Visitors and Newcomers
SUPPORTING ROLE: Inform Private and Public Development Decisions
SUPPORTING ROLE: Spearhead a Consistent Brand Message for Other Messengers
DESTINATION MARKETING IS A PROACTIVE, STRATEGIC, VISITOR-CENTERED APPROACH to the economic and cultural development of Cabarrus County which balances and integrates the interests of visitors, service providers and the community.
v i s i t c a b a r r u s . c om
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