2021 Marketing Plan Final

OU R R O L E

SUPPORTING ROLE: Provide a Platform for Local Businesses to Harvest Visitor Demand

SUPPORTING ROLE: Stimulate Both Visitor Circulation and Spending Post-Arrival

PRIMARY ROLE OF THE CABARRUS COUNTY CONVENTION AND VISITORS BUREAU

• Tell the Cabarrus County Story • Get Cabarrus County on the list for Consideration • Inform, Educate and Advise Visitors and Newcomers

SUPPORTING ROLE: Inform Private and Public Development Decisions

SUPPORTING ROLE: Spearhead a Consistent Brand Message for Other Messengers

DESTINATION MARKETING IS A PROACTIVE, STRATEGIC, VISITOR-CENTERED APPROACH to the economic and cultural development of Cabarrus County which balances and integrates the interests of visitors, service providers and the community.

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