2023-2024 Annual Report

CREATING IMPACT THROUGH COLLABORATION

Message from the CEO

The Cabarrus County Convention & Visitors Bureau has always operated on the principle of partnership. We have the unique privilege of sharing a multitude of diverse visitor experiences throughout five municipalities and often utter the phrase, “We could not do what we do without you.” The many wins achieved for both our tourism industry and community this year are shining examples of the importance of working together. While our primary role centers on serving Cabarrus County’s visitors, we take pride in implementing programs that also interest and positively impact our local community. The all-new ExploreCabarrus.com launched in August 2023 with an enhanced user experience and content hub to further highlight our hospitality partners. In addition to amplifying their stories via the website, our team focused on supporting and bringing awareness to our area’s craft beverage and culinary scenes with curated digital passports. Cabarrus County’s craft beverage trail, Explore & Pour, officially launched in October 2023 and the same technology was applied to enhance Cabarrus Burger Madness in March 2024. The success of these initiatives hinges on partner participation, and each is thriving today thanks to the engagement, enthusiasm and outstanding offerings of our partners. Building relationships is at the core of our efforts.

Our ongoing partnership with Cabarrus County Government and Cabarrus County Schools yielded more exciting results in October 2023 as the ribbon was cut on the new Mondo Track & Field Facility at Jay M. Robinson High School. The project sets our destination apart, both because of the facility’s quality and the dual purpose it serves to grow tourism while benefiting local student athletes. This kind of strategic collaboration generates positive economic impact and stems from a shared vision to increase quality of life by nurturing our travel and tourism industry. In addition to these examples, the following pages detail more

MISSION Drive visitation to Cabarrus County to generate the maximum impact through hotel stays and visitor spending. VISION To continually grow and sustain a dynamic travel industry to become the number one economic force of Cabarrus County.

accomplishments attained because of incredible cooperation. As our organization reaches the milestone of serving as Cabrrus County’s destination marketing organization for 35 years, we express our gratitude to everyone who makes these partnerships and the benefits they bring possible.

Yours in hospitality,

Donna Carpenter President & CEO Cabarrus County Convention & Visitors Bureau

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explore cabarrus.com