2023-2024 Annual Report

GROUP SALES

SALES

Sales Performance

LEADS GENERATED

FAMILIARIZATIONS EVENTS (FAMS)

Bringing new and existing customers to showcase Cabarrus County as a group and convention destination. These events include local culinary experiences, destination education, and comprehensive hotel tours.

211 Leads Generated

88,009 Room Nights

303 Leads Generated

132,212 Room Nights

for

for

▶ NHRA 4Wide FAM ▶ NASCAR Coke 600 FAM ▶ NASCAR Roval FAM ▶ NHRA Carolina FAM

HOSTED FOUR FAMILIARIZATION EVENTS IN

ASSOCIATION/CORPORATE/ SMERF

FY24

92 Leads Generated

44,203 Room Nights

for

SPORTS

3RD PARTY & ASSOCIATION MANAGEMENT COMPANIES

Cultivated and created new third-party relationships with association management contacts in offices located in the Mid Atlantic, Midwest, Northeast and Southeast. Conducted presentations to enhance our relationship with key decision-makers.

LEADS TURNED DEFINITE

116 Leads Definite

43,921 Room Nights

2024

21,360 Room Nights 2022 18,156 Room Nights 2021

Target Companies:

115 Leads

HELMS BRISCOE • CONFERENCE DIRECT EXPERIENT • HPN GLOBAL

for

for

(Hospitality Professional Network)

26,576 Room Nights 2023

PARTNER RELATIONS

113 Leads

79 Leads

for

for

It is necessary that all parties in the meeting and events industry in Cabarrus County work together to support each other, especially as the industry continues to grow. We worked with property lead catchers on lead responding, services and helped them to go over and above to ensure group visitors enjoyed their stay in Cabarrus County.

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