2023-2024 Annual Report

CABARRUS BURGER MADNESS EARNED GOLD AT THE 2022 TOURISM ACHIEVEMENT AWARDS

Local Advocacy

Cabarrus Burger Madness is a month long celebration featuring specialty burger creations from participating local restaurants across Cabarrus County, North Carolina. Held annually from March 1–31, this friendly, bragging-rights competition showcases the culinary creativity of our chefs and gives diners exciting new dishes to try. Using the free Cabarrus Burger Madness mobile pass, diners can track their culinary adventure and unlock the opportunity to vote for their favorite by checking in at one location.

In 2024, The Eatery at Southern Strain Brewing Company‘s “Life’s Gouda With Bacon Burger” took the crown! This year’s madness boasted 1,077 Total Check-ins at Participating Restaurants and reported 3,962 Burgers Sold PR coverage garnered a Total Influencer Reach of 3,947,246 and $15,154 in Ad Value and a Total UMV of 652,913,855 and $385,903 in Ad Value

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2024 STATS

830 9 200 TOTAL PARTICIPANTS STATES TOTAL VOTES

48

49

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