2024-25 Annual Report

ANNUAL TOURISM ACTIVITY CABARRUS COUNTY

Visitor Profile

WHERE CABARRUS VISITORS TRAVELED FROM

Lodging revenues in Cabarrus County reached an all-time high in FY2025, driven by rising travel demand and higher hotel rates. Travel to the area remains well-balanced across leisure, business, and group segments. Hotel occupancy averaged 74.4%, marking a 2.3% increase over FY2024. The average daily rate (ADR) also rose to $117.15, up 3.5% from the previous year. Out-of-state visitors made up two-thirds of all travelers to Cabarrus County in FY2025, significantly contributing to a stronger tourism economy. These travelers tend to stay longer and spend more per visit. Top out-of-state markets included Greenville-Spartanburg, Florence-Myrtle Beach, Columbia (all SC), Atlanta (GA), Roanoke-Lynchburg (VA), and Charleston (SC). Visitor spending continues to be a major economic driver for Cabarrus County, particularly across lodging, dining, and local attractions. In FY2025, 16% of all spending in these sectors came from travelers who live more than 30 miles outside the county. Among these, visitors from Raleigh accounted for the largest share of spending at 11%, with an average spend of $128 per visitor.

VISITOR INSIGHTS FY 2024-25

31%

AVERAGE HOTEL OCCUPANCY 2.3% INCREASE IN HOTEL OCCUPANCY There was a in FY 2025 compared to the previous fiscal year.

45%

2.1

66%

of visitors have an average household income OF $100K +

days average LENGTH OF STAY

of visitors are from OUT-OF-STATE MARKETS

2025

2024

85.6 %

78.5 %

78 %

77.3 %

77.7 %

70%

76.5 %

75.4 %

76.4 %

75.3 %

75.4 %

75.6 %

75.2 %

75.1 %

74.5 %

73.3 %

72.4 %

71.7 %

71.1 %

72.2 %

69.9 %

40% of visitors have CHILDREN in their household

59% of visitors are between the AGES OF 25 - 54

66.2 %

64.4 %

64.9 %

61.7 %

Jul

Jan

Jun

Oct

Apr

Feb

Sep

Mar

Dec

Nov

Aug

May

12

13

explore cabarrus.com

explore cabarrus.com