2024-25 Annual Report

GROUP SALES

SALES

Sales Performance

LEADS GENERATED

FAMILIARIZATIONS EVENTS (FAMS)

Bringing new and existing customers to showcase Cabarrus County as a group and convention destination. These events include local culinary experiences, destination education, and comprehensive hotel tours.

190 Leads Generated

71,595 Room Nights

282 Leads Generated

118,567 Room Nights

for

for

▶ NHRA Carolina Nationals FAM (Sept/24) ▶ NASCAR Roval FAM (Oct/24) ▶ NHRA 4-Wide FAM (Apr/25) ▶ NASCAR Coca-Cola 600 FAM (May/25)

HOSTED FOUR FAMILIARIZATION EVENTS IN

ASSOCIATION/CORPORATE/ SMERF

FY25

92 Leads Generated

46,972 Room Nights

for

SPORTS

3RD PARTY & ASSOCIATION MANAGEMENT COMPANIES

Cultivated and created new third-party relationships with association management contacts in offices located in the Mid Atlantic, Midwest, Northeast and Southeast. Conducted presentations to enhance our relationship with key decision-makers.

LEADS TURNED DEFINITE

153 Leads Definite

53,378 Room Nights 26,576 Room Nights

115 Leads Definite 116 Leads Definite

21,360 Room Nights 43,921 Room Nights

2025

2024

Target Companies:

HELMS BRISCOE • CONFERENCE DIRECT EXPERIENT • LAMONTCO • ARROWHEAD • HPN GLOBAL

for

for

(Hospitality Professional Network)

113 Leads Definite

2023

2022

PARTNER RELATIONS

for

for

It is necessary that all parties in the meeting and events industry in Cabarrus County work together to support each other, especially as the industry continues to grow. We worked with property lead catchers on lead responding services and helped them to go over and above to ensure group visitors enjoyed their stay in Cabarrus County.

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