2024-25 Annual Report

2025 CABARRUS BURGER MADNESS

Local Advocacy

In 2025, Lee’s Sandwich Shop‘s “Beer and Bourbon Burger” took the crown! This year’s madness boasted 2,005 Total Check-ins at Participating Restaurants and reported over 5,000 Burgers Sold PR coverage garnered a Total Influencer Reach of 3,394,767 and $18,113 in Ad Value and a Total UMV of 515,068,069 and $298,587 in Ad Value

Cabarrus Burger Madness is a month long celebration featuring specialty burger creations from participating local restaurants across Cabarrus County, North Carolina. Held annually from March 1–31, this friendly, bragging-rights competition showcases the culinary creativity of our chefs and gives diners exciting new dishes to try. Using the free Cabarrus Burger Madness mobile pass, diners can track their culinary adventure and unlock the opportunity to vote for their favorite by checking in at one location.

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2025 STATS

732 7 429 TOTAL PARTICIPANTS STATES TOTAL VOTES

48

49

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