2024-25 Annual Report

FINANCIALS FY 25 YEAR-END

Financial Annual Report

FY 24 YEAR-END BUDGET

Admin and Operations

12%

CABARRUS CVB ALLOCATIONS

Dollars

Admin and Operations

$891,122

Wage Expenses

28%

Wage Expense

$1,998,043

Sales and Marketing

$4,309,913

TOTAL

$7,199,078

60%

LODGING STATISTICS CABARRUS COUNTY

Sales and Marketing

FISCAL YEAR OCCUPANCY TAX COLLECTIONS

FY 2023

FY 2024

FY 2025

$7 M $8 M $6 M $5 M $4 M $3 M $2 M $1 M

$7,520,760 M

ROOM OCCUPANCY

74.4%

71.7% 72.7%

$7,129,626 M

$6,969,261 M

$6,138,716 M

$5,711,873 M

$5,681,811 M

735,728

710,491

715,141

ROOM DEMAND

$4,133,247 M

$117.15

$111.33

$113.18

AVERAGE DAILY RATE

$3,378,425 M

REVENUE PER AVAILABLE ROOM

$87.47

$80.04

$82.51

SOURCE: STR, INC. Republication or other re-use of this data without the express written permission of STR is strictly prohibited. Data does not include Great Wolf Lodge or short-term rental.

2019

2021

2018

2022

2020

2024

2023

2025

6

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