2025-2026 Marketing Plan

VISITOR SERVICES

Partnership & Visitor Services

The overall goal of the Visitors Services department is to drive visitation to Cabarrus County generating the maximum impact through visitor spending. This is done in conjunction with the CVB’s Partner programs which help prepare, educate, and train our partners ensuring every visit is exceptional. An overall positive stay encourages visitors to stay longer, come back, and spread the word that Cabarrus County is a great destination. Visitor Services has two primary roles: to enhance the visitor experience in Cabarrus County and to collect visitor data for future marketing efforts.

THE VISITOR WHILE IN CABARRUS COUNTY GOALS

▶ Increase Visitor Center traffic by 10% ▶ Increase the number of visitors engaged by 20% ▶ Continue to draw in local residents to raise awareness of the Visitor Center

▶ Continue to create an experience through excellent customer service and knowledge of the destination that surpasses expectations and results in extended stays and return visits ▶ Increase the diversity of participants sending in referral card visits by 20%