2025-2026 Marketing Plan

PARTNERSHIP Partnership’s overall goal is to develop strategic partnerships in which mutually beneficial relationships are forged between the Cabarrus CVB, hospitality partners, and the local community. Destination and professional training and exposure is offered through education, networking, site visits, hosting events and CabCoCVB.com. PARTNERSHIP GOALS

▶ Increase awareness of the Visitor Center

▶ Communicate countywide tourism economic impact to non-traditional partners

▶ Support CEO with advocacy efforts in Cabarrus County

▶ Urge partners to use itineraries that encourage visitors to extend their stay or come back