2025-2026 Marketing Plan

INSPIRING TRAVEL, BUILDING COMMUNITY

President’s Message

Our mission to generate impact through visitation is achieved by thoughtfully investing the occupancy tax by which our organization is funded. Since the Cabarrus County CVB was established in 1989, this room tax—paid only by guests who occupy hotels, short-term rentals or other lodging for less than 90 days—has been the foundation for elevating Cabarrus County as a visitor destination. Year after year, we set out to develop marketing initiatives that capture the attention, and ultimately the spending, of visitors who fuel our local economy. The process begins with understanding the unique offerings of our hospitality partners. Along with the engaging experiences they provide, research then guides our storytelling efforts as we authentically and creatively market the destination in collaboration with our agency partners: Casual Astronaut, FourthIdea and Lou Hammond Group. Reaching new levels of success requires continued cooperation. In addition to travelers and our hospitality and agency partners, we appreciate all those who contribute to the advancement of Cabarrus County’s tourism industry including community members, local elected officials, and our forward-thinking 12-member Board of Directors. While the Cabarrus County CVB’s budget can only be used for tourism-related expenditures per legislation, the benefits of tourism also enrich residents. From enhanced quality of life to job creation and even tax savings, tourism serves our citizens and is an economic driver in Cabarrus County. It is our privilege to play a role not only in sharing the stories of this destination, but also in cultivating a stronger community for all to enjoy.

Yours in hospitality,

Donna Carpenter President & CEO Cabarrus County Convention & Visitors Bureau