3504-21_CabCVB_AnnualReport_2021.indd

a n n u a l r e p o r t

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ME S S A G E F R OM T H E C E O

C O M M U N I T Y H A S A L W A Y S B E E N A D R I V I N G F O R C E I N C A B A R R U S C O U N T Y . AS THE AREA’S OFFICIAL DESTINATION MARKETING ORGANIZATION, it is the privilege of the Cabarrus County Convention & Visitors Bureau to share our home with visitors. 2020 began brimming with enthusiasm to do just that. From excitement for Charlotte Motor Speedway’s historic 60th anniversary season to anticipation surrounding a new baseball stadium and team identity in revitalized Downtown Kannapolis, our hospitality and tourism industry was poised for another record year. Instead, Cabarrus County and destinations across the globe faced unprecedented challenges as the COVID-19 pandemic halt- ed travel and transformed our lives. From that moment, community became more in focus than ever before. Our teammaintained constant communication with our Board of Directors, industry stakeholders and elected leaders to provide trusted sources of informa- tion for partners and visitors. Through our websites, virtual meetings, and email correspondence, updates were shared on federal and state health mandates, safety guidelines, support programs, opportunities for aid, and information on safe experiences. Though more than half of our organization’s funding and staff were lost, we rallied to effectively function from a distance and were nimble in turning at- tention inward to our partners. We asked ourselves: How can we help our hospitality industry survive? What can we do to keep doors open and cash registers ringing? Through frustration, helplessness and loss came determination, interdependence, and resiliency. Rethinking each of our core pillars—Business Development, Marketing, Partnership, and Finance & Operations—prompted the creative solutions and ad- vocacy efforts detailed in the following pages. While hurdles such as workforce development and other challenges of the pandemic endure, we will focus on the positives produced by 2020 and move into the next fiscal year with optimism. We will continue to work tirelessly to help tourism and its many benefits recover in Cabarrus County. In closing, I would like to thank our Board of Directors for their continuous support through such a trying time, our elected officials for weathering this year with grace, and our dedicated partners—without you, we would not exist. Even through great uncertainty, we are fortunate to find confidence in community and will move forward together.

YO U R S I N H O S P I TA L I T Y ,

Donna Carpenter President & CEO Cabarrus County Convention & Visitors Bureau

b o a r d o f d i r e c t o r s

PATRICIA HORTON Uwharrie Bank Seat Number 3 At-Large phorton@uwharrie.com

OWEN PARKER – Board Chair Hilton Garden Inn Seat Number 6 Hotelier owen.parker@hilton.com TERRY CRAWFORD – Treasurer City of Concord Seat Number 5 At-Large tcrawford6783@gmail.com

PRITESH NAGARJI ABC Investments Seat Number 8 Hotelier pritesh.nagarji@abcinns.com

M I S S I O N Drive visitation to Cabarrus County to generate the maximum impact through hotel stays and visitor spending. V I S I O N To continually grow and sustain a dynamic travel industry to become the number one economic force of Cabarrus County.

VINAY PATEL SREE Hotels Seat Number 11 Hotelier vinay.patel@sree.com

GREG WALTER – Secretary Charlotte Motor Speedway

Seat Number 2 Tourism Activist gwalter@charlottemotorspeedway.com ALAN BENSON Embassy Suites by Hilton Charlotte/Concord Golf Resort & Spa Seat Number 7 Hotelier alan.benson@atriumhospitality.com

STEVE STEINBACHER Cabarrus Brewing Company Seat Number 10 Tourism Activist steve@cabarrusbrewing.com TAMMY WHALEY Duke Energy Seat Number 9 At-Large tammy.whaley@duke-energy.com

MIKE DOWNS Cabarrus County Seat Number 1 At-Large mkdowns@cabarruscounty.us

JAY WHITE Hartsell & Williams, P.A. Seat Number 12 At-Large jaywhite@hwpalaw.com

DIANE HONEYCUTT Cabarrus County Commissioner Seat Number 4 BOC Member or County Manager (At-Large) diane.honeycutt@allentate.com

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F I N A N C I A L A NNUA L R E P O R T

C A B A R R U S C O U N T Y L O D G I N G S T A T I S T I C S

FY2019

FY2020

FY2021

Room Occupancy

67.9%

57.6%

55.7%

Room Demand

636,624

550,835

523,040

Average Daily Rate

$ 101.93

$ 88.34

$ 81.13

Revenue Per Available Room

$ 69.49

$ 52.39

$ 45.83

Fiscal Year Occupancy Tax Collections

$6,000,000

$5,000,000

O C C U P A N C Y T A X C O L L E C T I O N S

$4,000,000

$3,000,000

$2,000,000

$1,000,000

$-

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2 0 1 0

2 0 1 1

2 0 1 2

2 0 1 3

2 0 1 4

2 0 1 5

2 0 1 6

2 0 1 7

2 0 1 8

2 0 1 9

2 0 2 0

2 0 2 1

Source: STR

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$ 32 MILLION

in lost Hotel Revenue

C 9 A T

Occupancy Tax Collections down compared to 2019. 65%

CVB Staff reduction from 21 TO 10

o C t o s

L O S T G R O U P B U S I N E S S January 1, 2020 to July 31, 2021 86 GROUPS 27,150 ROOM NIGHTS

C O V I D - 1 9 I M P A C T

on Cabarrus County tourism

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E CONOM I C I MPA C T

I T ’ S O U R J O B T O M A K E C A S H R E G I S T E R S R I N G . WE KNOWTHAT THE PERSON BEHIND THE REGISTER IS JUST AS IMPORTANT AS THE ONE STANDING IN FRONT OF IT. Tourism is economic impact, and tourism in Cabarrus County has seen significant growth over the years—growth that helps sustain local business and fuel tax relief for residents. In 2000, visitor spending in Cabarrus County reached $157 million. In 2019, that figure exceeded $478 million. Each year, Tourism Economics prepares direct visitor spending estimates for all 100 North Carolina counties, as well as county level employment, payroll and tax revenues as a result of direct visitor spending.

2 0 1 6 - 2 0 2 0 T O U R I S M S P E N D I N G T R E N D

Revenue in Millions

Taxes generated by visitor spending in Cabarrus County represent a tax savings of

515.7

499.57

477.85

461.62

287.51

per resident. $ 115.21

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A N N U A L T O U R I S M A C T I V I T Y I N C A B A R R U S C O U N T Y

$

$

Produced

Created

Generated

in payroll $ 108.4 MILLION

in local tax revenues $ 10.6 MILLION

in state tax revenues $ 14.4 MILLION

$

Visitor spending

Generated in visitor spending $ 287.5 MILLION

Generated

More than

in combined state & local taxes $ 25 MILLION

directly attributable 3,363 JOBS

below 2019. DECREASED BY 44.2 %

Created

Created

Generated in worker paychecks $ 296,986 DAILY in state tax revenues $ 39,452 DAILY

in local tax revenues $ 29,041 DAILY

O N A N A V E R A G E D A Y I N 2 0 2 0 . . .

Generated

in combined state & local taxes $ 68,493 DAILY

This fact sheet was created with data from “The Economic Impact of Travel on North Carolina Counties.” This study was prepared for Visit North Carolina by the U.S. Travel Association.

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MA R K E T I N G R E P O R T

703,162 VISITS W E B S I T E T R A F F I C

THE CABARRUS COUNTY CVB MARKETING DEPARTMENT MANAGES A COMPREHENSIVE MARKETING, ADVERTISING, COMMUNICATIONS, AND MEDIA PLAN DESIGNED TO ENGAGE PO- TENTIAL VISITORS, CREATE AWARENESS, AND INSPIRE OVERNIGHT TRAVEL. WHAT STARTED AS TRADITIONAL CAMPAIGN STRATEGY, ABRUPTLY TRANSITIONED INTO MANAGING THE UNEX- PECTED AND SHIFTING OUR MESSAGING. From the onset of the COVID-19 pandemic, we adapted our messaging to best support the mission of driving visitation while focusing on our ultimate priority—the well-being of Cabarrus County’s commu- nity and visitors. In March 2020, focus shifted to our local audience as we aimed to support our commu- nity and hospitality partners while advocating for tourism through an unprecedented time. During the Stay at Home period, this support and advocacy took shape through digital resources. We shared alternative content including a roundup of local restaurants offering curbside service and ways to “Experience Cabarrus at Home.”As an early adopter of the state’s Count On Me NC public health initia- tive, the Cabarrus County CVB demonstrated the commitment of our organization and our partners to help keep everyone healthy and help travel resume safely. Throughout North Carolina’s reopening phases, participation in the Count On Me NC campaign served to increase visitor confidence and encourage healthy travel. Our messaging evolved, urging locals to plan staycations and visitors to explore safely. To this end, the 2020-21 Destination Guide was released digitally in November 2020. Local media efforts including a segment on WCCB’s “Wilson’s World” helped share this source of inspiration and information with Charlotte-area residents. In March 2021, the pro- gram also featured the inaugural “Cabarrus Burger Madness,” a friendly competition developed by the CVB to showcase local chefs while supporting our restaurants and a local non-profit. In April of 2021, the “Go Cabarrus” campaign ran to re-engage potential visitors and inspire future travel for those interested in outdoor activities including kayaking on the Rocky River to riding local mountain biking trails. We were also able to welcome our first media guests since the onset of the pandemic. The family be- hind in-state travel blog, NC Tripping visited in Spring 2021 and has since published features on Great Wolf Lodge, Downtown Kannapolis, and local restaurants in Cabarrus County as a result.

2.1 MILLION S O C I A L R E A C H

S O C I A L F O L L O W E R S

71,204

2,805

2,445

117 HEADLINES WITH OVER IN CIRCULATION 23 MILLION P U B L I C R E L A T I O N S

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A 1 2 - W E E K D I G I T A L M E D I A C A M P A I G N T O ( A P R I L 2 0 2 1 T O J U N E 2 0 2 1 ) : • Raise brand awareness • Increase desire for interaction, driving visitors to Cabarrus County • Increase brand advocacy and social sharing

C A M P A I G N R E S U L T S : Total Impressions 97,242,718 Clicks: 536,739 Click Through Rate: .55%

F A M I L I E S : Adults ages 25-54 with kids

I N T E R E S T S : Road trip travel & tourism Family entertainment and activities Outdoor activities Kayaking Mountain Biking G E O G R A P H Y : Within 50-250 miles of Cabarrus County; not including Cabarrus County

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PA R T N E R S H I P R E P O R T

STAYING IN TOUCH WITH PARTNERS WAS PARAMOUNT DURING COVID19 AND WE DID SO BY KEEPING PARTNERS ABREAST OF ANY SIGNIFICANT CHANGES THAT WOULD AFFECT THEM. One of the first areas we targeted were the restaurants in Cabarrus County. The CVB staff made calls two to three times each week and updated their critical information (opening/closing times and services offered). The list was updated and emailed to partners twice a week. It was also placed on our website and Facebook page, CabarrUS Tourism Partners. Contact with other hospitality segments was also ongoing to determine who was opening and when. This information was also relayed through the same channels. Once we opened back up, we were able to visit new businesses making initial contact with thirty-five new partners and four established businesses which had not engaged with the CVB yet. As a follow-up with the new businesses, they received an email giving them access to our extranet which enables them to receive leads, invites and miscellaneous information from us. They later received another follow up from us giving them the link to their listing on our website and the opportunity to make changes as needed. This last step is always a very effective way to keep partners engaged. E M A I L / V I R T U A L C O M M U N I C A T I O N S - C O V I D S P E C I F I C Continuous communication to Partners regarding resources, state-wide updates, upcoming webinars, etc. were made throughout the year particularly as it related to COVID. These included updates from Governor Cooper’s office, N.C. Restaurant & Lodging Association, N.C. Small Business Administration, The Chamber of Commerce, Cabarrus Health Alliance, Rowan-Cabarrus Community College Small Business Center, VisitNC’s Count On Me NC program as well as grant information, changes and deadlines. Cancellation of major events in our area was also relayed. Zoommeetings and webinars were held for our partners with key organizations offering insight and assis- tance to partners as well as opportunities to share information with each other. • Cabarrus Health Alliance-Vaccines, best practices for safety • Let’s Get Back Together – information exchange • Local Resources for Small Businesses & Updates from the Small Business Administration • Let’s Get Back Together & How to Stay Mentally Fit Through COVID – information exchange

• Partner Portal Training 1 – keeping their business updates current on our website • Partner Portal Training 2 - keeping their business updates current on our website • Legislative Boot Camp – Covid issues on a state level • Travel Trends & Market Segments • What Does the CVB Have in Store for the Balance of 2021

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I N P E R S O N E V E N T S NATIONAL TRAVEL AND TOURISMWEEK

Provided a catered meal for the staff at our hotels as a thank you for their hard work during the pandemic. The Embassy Suites provided tables both inside and out with socially distanced seating and they had the option of eating there or taking it to go. We served 225 people. DRIVE UP CENSUS EVENT Due to the pandemic, Cabarrus County set up different locations to hold drive-thru opportunities for folks to complete the census forms. We held one in our parking lot. GREAT MASK GIVEAWAY Set up a drive thru area outside for partners to pick up masks for their employees. We gave away approx- imately 130 masks. PARTNER NIGHT AT THE RACES – NC EDUCATIONAL LOTTERY 200 TRUCK RACE Invited partners to the May 2021 Truck Race at Charlotte Motor Speedway for networking and an oppor- tunity to experience one of our largest attractions. We had 32 people in attendance. WAKE UP, REV UP (EDUCATIONAL) - CABARRUS CENTER FOR ENTREPRENEURSHIP & INNOVATION This event was held at a new co-working, innovation center in Downtown Concord. The program was fo- cused on giving our partners updates on downtown renovations and new projects planned for Gibson Mill. Also, because The Cabarrus Center hosted this event, they were given the opportunity to open the meeting telling the group about their organization. At the beginning of the meeting, everyone was given the op- portunity to introduce themselves and to briefly talk about their business. We had 16 people in attendance. FUSE (NETWORKING) - KODIAK COCKTAIL BAR AND MUSIC LOUNGE This was an opportunity for partners to connect and discuss potential collaboration and to learn what other partners have to offer. Kodiak just opened and because they were hosting the event, they were given the opportunity to address the group and talk about their concept. We had 23 people in attendance.

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PA R T N E R S H I P R E P O R T

V I S I T O R S E R V I C E S After being closed for five months during the onset of COVID-19, the Visitor Center opened back up the end of August 2020. Although the numbers were down considerably, the last four months picked up as partners were using our referral cards and sending visitors our way. V O L U N T E E R P R O G R A M With only one team member in Visitor Services, we have relied on volunteers to assist when needed in the Visitor Center. The original list of volunteers has been scrubbed which reduced the volunteer pool of 300 to 12. Many were college students who either graduated or are now doing virtual classes in their hometown or those who said they wanted to volunteer at one point but were not active. Additionally, quite a few were senior citizens who opted not to continue volunteering at this time. We added two additional resources to help with recruitment. VolunteerMatch is a web-based program that is known in the volunteer world as a go to resource. We are also posting volunteer opportunities on seven area Facebook group pages. T I C K E T S A L E S We have always sold discounted admissions to area attractions using paper tickets. Because of the pandemic, we found that a couple of our attractions wanted to move to a digital format. We found this worked out great and approached the attractions about doing the same. They were in agreement, and we have five attractions we sell tickets for at discount, digitally. As we encourage visitors to make time to visit our attractions, we are now able to let themmake a purchase online in the Visitor Center using our unique discount code as we are telling them about the attraction. The ticket is then available for them to access on their phone, or we can print it for them. R E T A I L We re-evaluated our entire retail inventory and process of how we work with vendors. In the past, we entered into consignment agreements with local artists rather than purchasing wholesale. We reconciled these agreements twice a year and wrote a check to the vendors based on the agreed split. We have moved to buying wholesale from mostly local vendors which gives us the opportunity to purchase re- quested or popular items and we no longer need to go through the reconciliation process.

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W A L K I N T R A F F I C

2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021

July

322 267 277 482 251 243 287 222 445 409 920 631

750 532 418 711 629 308 302 369 484 488 689 668

581 409 309 535 249 248 185 260 444 521 628 382

443 348 252 368 372 161 153 196 368 442 552 315

413 346 324 408 470 134 318 309 470

642 439 485 563 347 208 285 247 162

0 0

August

September

80

October

180 140

November December January February

38 49 65

March

161 158 147 319

April May June

1307

0 0 0

911 614

TOTAL

4756

6348

4751

3970

6024

2337

1032

R E F E R R A L C A R D T R A F F I C

2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021

July

23 57 44 40 29

84

176 115

201 106

155 113

193 187 118 166

0 0 1

August

130 133 267 407 143 142 131 258 152 187 117

September

73

76

94 93 64 32 49 44

October

130

116

47 37 22 17 36 28 30 38 8

November December January February

73 36 11 51 86

73 12 19 19 49 52

96 47 71 76 38

5 9 5

March

56 32 32

168 307 224 189

April May June

159 144 101

0 0 0

100

122 454

43

TOTAL V I S I T O R S E R V I C E S 2151 1082

823

1532

807

234

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G R OU P S A L E S & S E R V I C E R E P O R T

J U L Y 1 , 2 0 2 0 T O J U N E 3 0 , 2 0 2 1 WE ENTERED 2020 WITH GREAT HOPE AND ENTHUSIASM, HOWEVER, COVID-19 HALTED THE GROUP AND CONVENTION MEETINGS BUSINESS. IT HALTED ANY MOMENTUMWE HAD BOOKING GROUPS AND CONVENTIONS INTO CABARRUS COUNTY HOTELS/VENUES & ATTRACTIONS.

We found ourselves reacting to this situation and had no choice but to start doing business a different way. We first shifted our messaging to: “We are here when you need us” and “We are ready when you are”.

Our focus became: How can we help our hotels/venues & attractions get cancelled groups rebooked into future years and how can we find alternate group business for them during this pandemic. What we found: people will travel by car to attend weddings, reunions, and youth sporting events. We put strategies in place to attract that business to Cabarrus County. In April 2020, we launched “New Turf Fields available in Cabarrus County” in conjunction with Cabarrus County Government, and Cabarrus County Schools. We introduced four new turf fields to bring the destination’s offerings of seven turf fields to attract new youth, amateur & collegiate sports groups. The project provides new venues for tournaments that bring positive economic impact while serving as state-of-the-art home fields for three local high schools. We also found that we were communicating with our customers virtually and our hotels/venues & attractions had to welcome this into their facilities. This, along with social distancing changed all room capacities and new AV equipment had to be purchased at some of our hotels, venues & attractions. S A L E S P E R F O R M A N C E F Y 2 0 / 2 1 Association /Corporate Sports SMERF (Social, Medical, Education, Religious, Fraternal) 47 % 24 % 29 % L E A D S G E N E R A T E D 148 for 33,381 Room nights* 20 leads for 2020 5,353 ROOM NIGHTS 59 leads for 2021 12,230 ROOM NIGHTS 1 lead for 2022 208 ROOM NIGHTS 1 lead for 2023 613 ROOM NIGHTS L E A D S T U R N E D D E F I N I T E 81 for 18,404 Room nights

* Focused on Sports, Wedding & Reunion groups as they are booking short term events

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A S S I S T E D H O T E L G R O U P S 31 for 10,229 Room Nights

F Y 2 0 / 2 1 C V E N T R E S U L T S Covid19 affected normal production form Cvent – for comparison purposes see previous year results

2020 - 3 Groups 560 ROOM NIGHTS 2022 - 8 Groups 3,541 ROOM NIGHTS 2024 - 1 Group 600 ROOM NIGHTS

2021 - 15 Groups 2,737 ROOM NIGHTS 2023 - 3 Groups 2,061 ROOM NIGHTS 2025 - 1 Group 730 ROOM NIGHTS

RFP’s 31 LEADS

Room Nights 11,235

FY19/20 Cvent Results for Comparison Purposes RFP’s – 72 Leads Room Nights – 33,328 FY18/19 Cvent Results for Comparison Purposes RFP’s – 81 Room Nights – 48,154

Help our hotels rebooking canceled groups into future years

Used by all Third-Party Companies

G R O U P S S E R V I C E D 88 Groups or 20,008 Room Nights 15

S I G N A T U R E E V E N T S Events that created demand in the destination

Association/Corporate Groups Serviced 21

Entertainment Events

Four Legged Events

52 Sports Groups Serviced

SMERF Groups Serviced

Motor Sports Events

Sporting Events

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G R OU P S A L E S & S E R V I C E R E P O R T

“The Team at Cabarrus CVB have been amazing to work with. With each of our events in Cabarrus County, they have been more than helpful and accommodating from start to finish. Cabarrus County CVB is among the best support team we deal with in the Country.” C U S T O M E R T E S T I M O N I A L S

F A M I L I A R I Z A T I O N E V E N T S ( F A M ’ S ) Bringing new and existing customers to showcase Cabarrus County as a group and convention destination. These events include local culinary experiences, destination education, and comprehensive hotel tours.

2 RACE FAM’S

1 RELIGIOUS FAM

Hosted Three Familiarization Events in FY2020/2021

P A R T N E R R E L A T I O N S It became apparent that all parties in the meeting and events industry in Cabarrus County work togeth- er to support each other, especially as the industry adapts and recovers. We worked with property lead catcher on lead responding, services offered to groups and how we could assist them in going above and beyond to ensure group visitors enjoyed their stay in Cabarrus County. T H I R D - P A R T Y & A S S O C I A T I O N M A N A G E M E N T C O M P A N I E S Cultivated and created new third-party relationships with association management contacts in offices located in the Mid Atlantic, Midwest, Northeast and Southeast and conducted presentations to enhance our relationship with key decision-makers. Participated with AENC (Association Executive of NC) from a Board Member level and attended several events via Zoom and in person events in FY20/21 to cultivate relationships and to generate leads. HELMS BRISCOE • CONFERENCE DIRECT • EXPERIENT • HPN GLOBAL (Hospitality Professional Network)

Kevin Williams President, World Karting Association

“I have had many opportunities to work with the Cabarrus County CVB during my career and have always found the staff to be extraordinari- ly helpful and professional, and the organization to be both efficient and effective in providing assistance.”

I N D U S T R Y L E A D E R S H I P Being involved is key to building relationship with peers and planners.

• Association Executive of North Carolina - Board Member • North Carolina Sports Association • Meeting Planner International

• Religious Conference Management Association • Society of Government Meeting Planner NC Chapter • American Bus Association

Joe Stewart Independent Insurance Agents of NC

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COMMUN I T Y E N G A G EME N T & L O C A L A D VO C A C Y

Cabarrus CVB

In response to the devastating impact of the COVID-19 pan- demic on North Carolina’s travel and hospitality businesses, Visit NC created a stimulus recovery Marketing Co-Op Credit Program for tourism marketing. The Cabarrus County Convention and Visitors Bureau qual- ified for this program and took advantage of placing media with no placement cost and featured the Count on Me NC stamp on all creative materials. In addition, Cabarrus CVB partners who participated in the program, received a stamp on their website listing on VisitCabarrus.com. Count On Me NC is a public health initiative that empow- ers visitors, guests and businesses to help keep everyone safe from COVID-19. Partners took the Count on Me NC pledge, training modules and received certification they were doing their part. The Cabarrus CVB was recognized as a case-study for pro- gram implementation and presented to Destination Analysts weekly webinar on Traveler Sentiment.

C A M P A I G N R E S U L T S : Generated over 18,500,000 impressions from Instagram, YouTube, Print, Social-Media, E-News and Digital Display over an 8-week period in November-December 2020.

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COMMUN I T Y E N G A G EME N T & L O C A L A D VO C A C Y

Social media reach: 60,000+ Website traffic down .53% from 24,036 vs. 23,909 Pageviews were up 32.28% from 35,092 to 46,421 Visit duration was up 102% from :41 to 1:23 Developed by the Cabarrus County Convention & Visitors Bureau, the Burger Madness concept was brought to life by the culinary creativity of our area’s local chefs. This friendly competition showcases their imagination and expertise while providing diners with exciting new dishes to sample. I N M A R C H 2 0 2 1 , T W E L V E L O C A L R E S T A U R A N T S F E A T U R E D L I M I T E D T I M E O N L Y B U R G E R S F O R T H E F I R S T E V E R C A B A R R U S B U R G E R M A D N E S S C E L E B R A T I O N ! New burger creations featuring everything from secret sauces to locally sourced ingredients appeared on the menus of participating restaurants in Cabarrus County throughout themonth. After indulging in these savory treats, diners voted for their favorite and the “Most Popular Burger” was announced on April 1 giving the winning restaurant burger bragging rights for a full year!

C A M P A I G N R E S U L T S : The winning restaurant sold almost 300 more burgers vs. same time last year. More than 1200 votes were cast on VisitCabarrus.com

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The CVB made a

I N C A B A R R U S C O U N T Y , N C HIGH PERFORMANCE TOURNAMENTS

investment in turf fields at area high schools in 2020. $ 4 Million

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A R R I S B U R A N N A P O L I I D L A N a n n u a l r e p o r t 2 0 2 1

VISIT CABARRUS .COM

@V i s i t C a b a r r u s

/ V i s i t C a b a r r u s