3504-21_CabCVB_AnnualReport_2021.indd

A 1 2 - W E E K D I G I T A L M E D I A C A M P A I G N T O ( A P R I L 2 0 2 1 T O J U N E 2 0 2 1 ) : • Raise brand awareness • Increase desire for interaction, driving visitors to Cabarrus County • Increase brand advocacy and social sharing

C A M P A I G N R E S U L T S : Total Impressions 97,242,718 Clicks: 536,739 Click Through Rate: .55%

F A M I L I E S : Adults ages 25-54 with kids

I N T E R E S T S : Road trip travel & tourism Family entertainment and activities Outdoor activities Kayaking Mountain Biking G E O G R A P H Y : Within 50-250 miles of Cabarrus County; not including Cabarrus County

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