2023-2024 Annual Report

Web Paid Media Statistics

OVERVIEW 2023–2024

SESSIONS BY CITY

Sessions

SESSIONS

(not set)

112,133

200,000

Atlanta

94,133

Charlotte

75,205

OVERALL TRAFFIC

150,000

Raleigh

40,968

Ashburn

32,521

100,000

LANDING PAGE PERFORMANCE

Sessions

Conversions

Concord

24,905

(not set)

171,807

203,839.00

New York

13,023

50,000

/burgermadness/

4,092

484.00

Kannapolis

12,098

/trip-ideas/explore-and-pour/

6,501

297.00

Lagos

11,557

/

19,219

208.00

Nashville

10,569

Feb

Oct

Dec

/general/

99,134

94.00

Aug

June

April

/places-to-stay/

5,736

77.00

SOURCE/MEDIUM BY SESSION

Sessions

/checkout/

65

51.00

google/cpc

77,346

/all-about-cabarrus-burger-madness/

798

46.00

google/organic

34,520

▶ Increase website traffic by 10% year-over-year to 933,500 sessions ▶ Decrease bounce rate by 10% year-over-year to 60% ▶ Increase average time on site by 5% year over-year to 00:01:12 ▶ Improve organic search traffic by 10% year-over-year to 55,150 sessions GOALS

/lp/

305,459

37.00

stackadapt/display

24,771

/checkout/addToCart

49

36.00

facebook/social

7,830

/BurgerMadness/

121

16.00

(direct)/(none)

7,777

/checkout/673/explore-cabarrus/3545/explore-cabarrus-experiences

519

15.00

bing/organic

1,464

/things-to-do/

13,079

12.00

concordnc.gov/referral

929

/places-to-stay/campgrounds-rv-parks-cabarrus-county/

11

8.00

facebook/cpc

773

/6-delicious-restaurants-in-concord/

1,779

7.00

m.facebook.com/referral

694

/explore-and-pour/

45

7.00

visitnc.com/referral

602

/checkout/673/explore-cabarrus/3545/explore-cabarrus-experiences/deal/4438/

27

6.00

stackadapt/native

592

yahoo/organic

554

l.facebook.com/referral

510

NEW VS. RETURNING USERS

Total Users

cabcocvb.com/referral

454

New

991,470

concordairportnc.com/referral

434

Returning

58,656

stackadapt / social

428

duckduckgo/organic

371

20

21

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