2023-2024 Annual Report
Web Paid Media Statistics
OVERVIEW 2023–2024
PROGRAMMATIC CONNECTED TV
VIDEO STARTS 2,135,418
VIDEOS COMPLETED 2,109,297
98.78% VIDEO COMPLETION RATE
ORGANIC SEARCH
SESSIONS FROM ORGANIC (TREND)
16,000
PROGRAMMATIC DISPLAY
SESSIONS FROM ORGANIC 110,066
12,000
8,000
IMPRESSIONS 56,262,787
CLICKS 506,016
0.90% CTR
CPC $0.54
4,000
120% Previous Year
NATIVE
Dec
Feb
Oct
Aug
June
April
TOP LANDING PAGE FROM ORGANIC (SESSIONS)
Sessions
IMPRESSIONS 5,813,782
CLICKS 14,224
0.25% CTR
CPC $3.14
(not set)
40,424
/events/july-4th-celebration/2023-07-04/
5,195
/events/kannapolis-summer-concert-series-2023-08-05/
4,291
/
4,143
/events/breakaway-music-fesitval-2023-09-30/
3,997
GEOFENCE DISPLAY
/things-to-do/events-things-to-do/
3,171
/events/2023-north-carolina-christmas-festival/
3,040
/events/42nd-annual-christmas-made-in-the-south-2023-10-21/
2,607
IMPRESSIONS 6,535,782
CLICKS 18,898
/custom-events/
2,577
/businesses/downtown-kannapolis/
2,265
22
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