2023-2024 Annual Report

Web Paid Media Statistics

OVERVIEW 2023–2024

PROGRAMMATIC CONNECTED TV

VIDEO STARTS 2,135,418

VIDEOS COMPLETED 2,109,297

98.78% VIDEO COMPLETION RATE

ORGANIC SEARCH

SESSIONS FROM ORGANIC (TREND)

16,000

PROGRAMMATIC DISPLAY

SESSIONS FROM ORGANIC 110,066

12,000

8,000

IMPRESSIONS 56,262,787

CLICKS 506,016

0.90% CTR

CPC $0.54

4,000

120% Previous Year

NATIVE

Dec

Feb

Oct

Aug

June

April

TOP LANDING PAGE FROM ORGANIC (SESSIONS)

Sessions

IMPRESSIONS 5,813,782

CLICKS 14,224

0.25% CTR

CPC $3.14

(not set)

40,424

/events/july-4th-celebration/2023-07-04/

5,195

/events/kannapolis-summer-concert-series-2023-08-05/

4,291

/

4,143

/events/breakaway-music-fesitval-2023-09-30/

3,997

GEOFENCE DISPLAY

/things-to-do/events-things-to-do/

3,171

/events/2023-north-carolina-christmas-festival/

3,040

/events/42nd-annual-christmas-made-in-the-south-2023-10-21/

2,607

IMPRESSIONS 6,535,782

CLICKS 18,898

/custom-events/

2,577

/businesses/downtown-kannapolis/

2,265

22

23

explore cabarrus.com

explore cabarrus.com

Made with FlippingBook - Online catalogs