2023-2024 Annual Report

Web Paid Media Statistics

DISPLAY NETWORK GOOGLE

OVERVIEW

IMPRESSIONS 7,765,304

CLICKS 71,183

-96% Previous Year

-86% Previous Year AVERAGE CPC $0.46

CTR 0.92%

257% Previous Year

44% Previous Year

CAMPAIGN

Clicks

Display - CCCVB - Site Retargeting

47,663

Display - CCCVB - Summer 2024

23,520

Cost per Click (CPC) – the average cost for a user to click on our digital advertisement to navigate to the website. We want this average to be lower, not higher over time to get the most value out of our ad investment.

24

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