2023-2024 Annual Report

Web Paid Media Statistics

PAID SOCIAL FACEBOOK/INSTAGRAM/TIKTOK FACEBOOK/INSTAGRAM

IMPRESSIONS 39,809,887

20% Previous Year

TIKTOK

PAGE ENGAGEMENT 1,144,179

CLICKS (ALL) 510,930

IMPRESSIONS 7,706,288

CLICKS 60,250

1,330,112 REACH

CPM $5.84

96% Previous Year

18% Previous Year

TOP PAID SOCIAL CAMPAIGN BY CLICKS

Clicks

2023 Brand Campaign - August

56,124

CCCVB Winter 2023 - December 2023

49,188

AVERAGE CPC $0.61

CTR $1.28%

2024 Spring Motorsports Campaign - April

38,368

Summer Break Campaign - May 2023

35,513

2023 Brand Campaign - September

33,973

2024 Spring Motorsports Campaign

32,059

CCCVB Winter 2023

31,577

47% Previous Year

-1% Previous Year

CCCVB Winter 2024 - January 2024

31,385

CCCVB Evergreen - January/February - 2024

31,213

CCCVB Evergreen - October 2023

21,183

Cost per Click (CPC) – the average cost for a user to click on our digital advertisement to navigate to the website. We want this average to be lower, not higher over time to get the most value out of our ad investment.

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