2023-2024 Annual Report

IMPRESSIONS 2,655,354

Web Paid Media Statistics

SEARCH ADS GOOGLE

PERFORMANCE

26% Previous Year

TOP KEYWORDS

Clicks

Impressions

CTR

CLICKS 327,854

places to visit in nc

122,703

961,206

12.77%

north carolina vacation

38,849

235,791

16.48%

north carolina tourist

24,203

86,366

28.02%

things to do in nc

20,729

136,380

15.20%

things to do in north carolina

15,350

80,917

18.97%

24% Previous Year

what to do in north carolina

10,395

62,913

16.52%

unique places in north carolina

6,954

99,889

6.96%

CTR 12.35%

vacations to north carolina N/A

5,835

19,614

29.75%

what to do in charlotte

5,648

144,780

3.90%

north carolina vacation packages

4,857

23,436

20.72%

getaways in north carolina

4,626

21,770

21.25%

nc attractions

3,984

21,542

18.49%

best place to visit in north carolina

3,513

39,545

8.88%

-2% Previous Year

what to see in north carolina

3,509

33,482

10.48%

vacation rentals north carolina

3,295

22,785

14.46%

AVERAGE CPC $0.64

weekend trips in north carolina

3,280

34,207

9.59%

TOTAL

327,854

2,655,354

12.35%

-8% Previous Year

Cost per Click (CPC) – the average cost for a user to click on our digital advertisement to navigate to the website. We want this average to be lower, not higher over time to get the most value out of our ad investment.

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