2023-2024 Annual Report

COVERAGE TO DATE

MEDIA & INFLUENCERS

Public Relations & Communications

Public Relations & Communications

1,271,427,909 TOTAL EARNED IMPRESSIONS

$808,225 TOTAL EARNED MEDIA EQUATES TO

Coordinated 13 media/influencer visits July 2023 – June 2024 in exchange for editorial & social coverage

July 2023–June 2024

July 2023–June 2024

Hosted: ▶ KAlexis Dickie, @adventures.and.ales ▶ Jensen Savannah, @jensensavannah x2 ▶ Megan Nichols, @nceatandplay ▶ Erin Gorges, Kidding Around Greenville ▶ Trudy Saunders, freelance (Travel + Leisure, Garden & Gun, Southern Living) ▶ Katie Saintsing, Our State ▶ Rachael Guigno, @ncmomadventures ▶ Amanda Hofmann, @wilmingtonmom ▶ Megan Pintell, @magnoliamegan ▶ AJ Forest, @nctraveleats ▶ Sue Collins, City Lifestyle ▶ Allison Reynolds, @raleighwanderlust

SAMPLING OF MEDIA COVERAGE:

Southern Living Travel + Leisure StyleBlueprint PBS

Matador Network Carolina Country Convention South Smart Meetings Our State Whisky Advocate Girl Camper Magazine Charlotte Parent

Our State WBTV-TV WSOC-TV Fox Carolina Charlotte Five Access Carolina

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