2024-25 Annual Report

OVERALL TRAFFIC

OVERVIEW 2024–2025

Web Paid Media Statistics

SESSIONS 1,628,357

VIEWS 2,319,934

45% Previous Year PAGE VIEWS PER SESSIONS 1.42

64% Previous Year

AVG ENGAGEMENT TIME PER 00:01:34

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13% Previous Year

69% Previous Year

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BOUNCE RATE 67.13%

TOTAL USERS 1,361,378

-7% Previous Year

37% Previous Year

Bounce Rate – the percentage of website visitors who navigate away from the site after viewing only one page. We want this percentage to decrease, not increase. Cost per Click (CPC) – the average cost for a user to click on our digital advertisement to navigate to the website. We want this average to be lower, not higher over time to get the most value out of our ad investment.

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explore cabarrus.com

explore cabarrus.com