2024-25 Annual Report

OVERVIEW 2024–2025

Web Paid Media Statistics

SESSIONS

SESSIONS BY CITY

Sessions

Charlotte

166,646

250,000

(not set)

151,924

200,000

Raleigh

73,135

OVERALL TRAFFIC

Atlanta

64,685

150,000

Concord

32,504

LANDING PAGE PERFORMANCE

Sessions

Conversions

Ashburn

22,631

(not set)

329,888

422,716.00

100,000

New York

20,170

/burgermadness/

70,425

908.00

Kannapolis

15,076

/lp/summer/

23,122

454.00

Greensboro

14,130

/

112,419

148.00

Winston-Salem

12,587

/checkout/addToCart?partnerId=673&offerId=3545&item Id=7316&item...

174

148.00

Feb

Oct

Dec

Aug

June

April

/lp/

350,973

113.00

SOURCE/MEDIUM BY SESSION

Sessions

/trip-ideas/explore-and-pour/

126,267

102.00

google/cpc

188,812

/lp/oom-motorsports/

17,833

45.00

google/organic

62,202

FY25 GOALS

/BurgerMadness/

616

39.00

(direct)/(none)

10,524

/checkout/addToCart?partnerId=673&offerId=3545&item Id=4438&item...

43

34.00

bing/cpc

8,944

/newsletter-confirmation/

35

33.00

social/meta

8,537

▶ Increase website traffic by 15% year-over-year (Actual: 45% increase to 1,628,357 total sessions) ▶ Decrease bounce rate by 15% year over-year (Actual: 7% decrease year-over-year, standing at 6.713%) ▶ Increase average time on site by 5% year-over-year (Actual: 69% increase year-over-year, standing at 1 minute and 34 seconds) ▶ Improve organic search traffic by 10% year-over-year (Actual: 6.615% increase year-over-year, resulting in 182,875 sessions)

/events/village-park-concerts/

16,271

27.00

outbrain/native

7,201

/events/kannapolis-summ er-concert-series-2023-08-05/

5,586

24.00

stackadapt/display

6,668

/lp/oom -motorsports/?gad_campaignid=22134201508

4,561

22.00

meta/ad

3,346

/custom-events/

15,622

18.00

bing/organic

2,342

/subscribe/

221

17.00

meta/social

1,817

/visitor-info/destination-guide/

900

16.00

facebook/social

1,169

m.facebook.com/referral

973

concordnc.gov/referral

956

NEW VS. RETURNING USERS

Total Users

yahoo/organic

931

New

1,354,786

social/facebook

889

Returning

85,340

concordairportnc.com/referral

756

l.facebook.com/referral

730

20

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explore cabarrus.com

explore cabarrus.com