2024-25 Annual Report

OVERVIEW 2024–2025

Web Paid Media Statistics

PROGRAMMATIC CONNECTED TV

VIDEO STARTS 5,460,359

VIDEOS COMPLETED 5,372,326

ORGANIC SEARCH

SESSIONS FROM ORGANIC (TREND)

24,000

98.7% VIDEO COMPLETION RATE

SESSIONS FROM ORGANIC 182,875

18,000

12,000

PROGRAMMATIC DISPLAY

6,000

66% Previous Year

IMPRESSIONS 38,135,378

CLICKS 171,970

Dec

Feb

Oct

Aug

June

April

TOP LANDING PAGE FROM ORGANIC (SESSIONS)

Sessions

(not set)

71,868

0.45% CTR

CPC $0.79

/events/village-park-concerts/

15,274

/custom-events/

13,827

/events/kannapolis-summer-concert-series-2023-08-05/

5,401

/burgermadness/

4,980

/businesses/embassy-suites-concord-convention-center/

4,612

NATIVE

/

4,022

/businesses/downtown-kannapolis/

3,729

IMPRESSIONS 12,365,025

CLICKS 121,128

$8.94 CPM

/businesses/village-park/

3,478

/july-4th-celebration/

2,556

22

23

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