2024-25 Annual Report

DISPLAY NETWORK GOOGLE

Web Paid Media Statistics

OVERVIEW

IMPRESSIONS 50,408,684

CLICKS 837,426

549% Previous Year

1,076% Previous Year AVERAGE CPC $0.22

CTR 1.66%

81% Previous Year

-52% Previous Year

CAMPAIGN

Clicks

Display - CCCVB - Site Retargeting

305,414

Display - CCCVB - Explore and Pour

179,606

Coke 600 | 2025

165,817

Display Ads - Burger Madness

80,066

Winter Display 2024

46,802

Display - CCCVB - Summer 2024

24,930

Motorsports Retargeting FY 24/25

20,536

Evergreen 2025

14,255

Cost per Click (CPC) – the average cost for a user to click on our digital advertisement to navigate to the website. We want this average to be lower, not higher over time to get the most value out of our ad investment.

24

25

explore cabarrus.com

explore cabarrus.com