2024-25 Annual Report

PAID SOCIAL FACEBOOK/INSTAGRAM/TIKTOK FACEBOOK/INSTAGRAM

Web Paid Media Statistics

IMPRESSIONS 33,396,813

-16% Previous Year

TIKTOK

PAGE ENGAGEMENT 3,414,457

CLICKS (ALL) 597,748

IMPRESSIONS 9,902,499

TOP PAID SOCIAL CAMPAIGN BY CLICKS

Clicks

198% Previous Year

17% Previous Year

CCCVB Evergreen - FY 24/25

157,297

Explore and Pour - FY 24/25

83,031

AVERAGE CPC $0.36

CTR (ALL) $1.79%

Burger Madness 2025

69,952

Holiday 2024

54,169

Craft Beverages FY 24/25

40,635

2024/25 Music

33,852

2024 Fall Motorsports Campaign - NHRA

20,924

2025 Spring Motorsports Campaign - NHRA

19,740

-41% Previous Year

39% Previous Year

2024/25 - Lead Generation - Guide and Email

19,737

2025 - Coke 600 Camapaign - April

17,918

Cost per Click (CPC) – the average cost for a user to click on our digital advertisement to navigate to the website. We want this average to be lower, not higher over time to get the most value out of our ad investment.

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