2024-25 Annual Report

IMPRESSIONS 4,053,485

SEARCH ADS GOOGLE

Web Paid Media Statistics

PERFORMANCE

53% Previous Year

TOP KEYWORDS

Clicks

Impressions

CTR

CLICKS 460,529

places to visit in nc

123,323

1,414,324

8.72%

north carolina vacation

57,948

383,343

15.12%

anniversary staycation ideas near me

54,889

405,295

13.54%

vacation rentals north carolina

25,036

164,418

15.23%

north carolina tourist

19,367

66,059

29.32%

40% Previous Year

getaways in north carolina

16,632

68,945

24.12%

concord vacations

10,646

25,364

41.97%

CTR 11.36%

things to do in north carolina

7,513

52,858

14.21%

north carolina vacation packages

7,391

41,862

17.66%

what to see in north carolina

6,703

109,029

6.15%

weekend getaways in nc

6,209

32,197

19.28%

unique places to stay in north carolina

5,822

26,395

22.06%

what to do in charlotte

5,747

75,203

7.64%

-8% Previous Year

concord wedding venue

5,545

43,477

12.75%

anniversary getaways in nc

4,932

34,815

14.17%

AVERAGE CPC $0.61

unique places in north carolina

4,661

85,514

5.45%

TOTAL

460,529 4,053,485

11.36%

-5% Previous Year

Cost per Click (CPC) – the average cost for a user to click on our digital advertisement to navigate to the website. We want this average to be lower, not higher over time to get the most value out of our ad investment.

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