2024-25 Annual Report

INFLUENCER PARTNERSHIPS

PUBLIC RELATIONS & COMMUNICATIONS

Public Relations & Communications

HIGHLIGHTS (JULY 2024-JUNE 2025)

EARNED MEDIA

Hosted 3 media visits with freelance writers for outlets including The Point Guy, AAA, Fodor’s Travel, Lake Norman Currents, Cardinal & Pine, SouthPark Magazine and Winston-Salem Journal.

Total paid influencer impressions equates to 23,595,248 Total earned media value equates to $49,563 Hosted 15 influencer visits in exchange for social media coverage with a primary focus on Instagram

1,272,111,731 TOTAL EARNED IMPRESSIONS

$814,803 TOTAL AD VALUE EQUATES TO

Hosted: ▶ Cheyenne Levinson, @trianglefamiliesexplore ▶ Chelsea Kowalski, @followourcompass ▶ AJ Forest, @nctraveleats ▶ Robin Tan, @_charlottefoodie ▶ Amy Strasser, @cltgoodgirl ▶ Andrew Colacchio, @andrewloves_ ▶ Cory Wilkins, @thadailyspecial ▶ Jessica Hensen, @houseofhensen ▶ Victoria Gamrod, @trendynewyou_ ▶ Shionda Farrell, @shiondafarrell ▶ Michael Nwokocha, @heywhatsthemove ▶ Cam + Kiersten, @clt.living ▶ Scott & Ash Mason, @thehivedrive

▶ Christina Riley, @nctripping ▶ Andrea Fox, @dailydreclt

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