2025-2026 Marketing Plan

DIGITAL MEDIA AWARENESS-DRIVING

TARGET AUDIENCE

The target audience for our campaigns will consistently fit the following criteria:

▶ Adults 25 to 49 years old

▶ Households with incomes of $50,000 or more

▶ Demographic and interest targeting based on each campaign

▶ People living within a six-hour drive radius (excluding Cabarrus County)

▶ Residents of the top DMAs showing visitation to Cabarrus County according to our research (updated quarterly):

Orlando-Daytona Beach-Melbourne FL Savannah GA Charleston SC Atlanta GA Columbia SC Florence-Myrtle Beach SC Wilmington NC Greenville-Spartanburg-Asheville-Anderson Charlotte NC Greenville-New Bern-Washington NC Raleigh-Durham (Fayetteville) NC Greensboro-High Point-Winston Salem NC Knoxville TN Norfolk-Portsmouth-Newport News VA

Philadelphia

Washington, DC

Richmond

Peterburg

Newport News

Lynchburg

Roanoake

Norfolk

High Point

Portsmouth

Charlotte Winston-Salem

Greensboro

Washington

Greenville

Asheville

Fayetteville New Bern

Knoxville

Florence

Wilmington

Columbia

Myrtle Beach

Atlanta

Charleston

Savannah

Daytona Beach Melbourne

Roanoke-Lynchburg VA Richmond-Petersburg VA Washington DC (Hagerstown MD) Philadelphia PA

Orlando