2025-2026 Marketing Plan

Leisure Market

CHANNELS

There are a variety of channels that we are expecting to deploy in the execution of our paid campaigns, including: ▶ Google Ads – Search

▶ Programmatic Display Ads ▶ Connected TV Ads ▶ Print

▶ Google Ads – Retargeting ▶ Facebook/Instagram Ads ▶ TikTok Ads

Alongside these paid campaigns, we will enhance our organic search efforts through two key strategies. First, we’ll perform a monthly SEO technical review of ExploreCabarrus.com to identify and resolve any technical issues that could hinder our ability to drive organic traffic. Second, we will focus on creating content designed to boost organic visibility. This will involve planning content around targeted keyword terms from the outset, followed by optimization for those terms before the content goes live.

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