2025-2026 Marketing Plan

DIGITAL MEDIA AWARENESS-DRIVING

DESTINATION LANDING PAGES

Our goal is to ensure that visitors to our site land on pages that are most relevant to their interests. For example, pages like “Things to Do” and “Places to Stay” are optimized for keywords that match these topics. Casual Astronaut has created a set of landing pages specifically designed to capture traffic from our online campaigns.

▶ Brand Awareness ▶ Explore & Pour ▶ Music ▶ Travel Intent

▶ Burger Madness ▶ Motorsports (NASCAR & NHRA) ▶ Motorsports Trail (With Fan Day Information) ▶ Winter and Holiday

These landing pages are designed to provide relevant information to visitors and encourage visitors to take desired actions including booking hotel accommodations, purchasing event tickets, visiting local businesses, and more. Each campaign will drive to the appropriate landing page based on the content and goals of the campaign and the targeting audiences utilized. The content we create is focused on driving organic traffic. This will be accomplished by planning content around target keyword terms from the start, then optimizing that content for those terms before it launches.