2025-2026 Marketing Plan

TRAVEL RESOURCE THE OFFICIAL

Leisure Market

FOR CONCORD, KANNAPOLIS, HARRISBURG, MIDLAND & MOUNT PLEASANT, NC

The 72-page publication serves as a free, detailed guide to the County’s attractions, accommodations, shopping, full-service restaurants, historical landmarks, parks, trails, and more. In addition to extraordinary photos from Michael A. Anderson Photography, this edition includes the popular illustrated map and race shop guide as well as new community features, seasonal inspiration and a motorsports itinerary. The Destination Guide is currently available throughout Cabarrus County and the state of North Carolina and can be acquired by: ▶ Stopping at the Cabarrus County Visitor Information Center, participating lodging partners, local attractions, and small businesses. ▶ Calling the Cabarrus County Visitor Information Center at 800-848-3740. ▶ Accessing the digital version at ExploreCabarrus.com. STRATEGIES ▶ Continue implementing Visitor Services Partner Connection weekly delivery to ensure all participating hotels, attractions and restaurants always have an ample supply. ▶ Continue in-room stocking program at participating lodging properties. ▶ Collaborate with Destination Services to ensure

Distribute over 75,000 copies of the 2025 2026 Cabarrus County Destination Guide GOAL

every group, association, meeting planner and FAM tour has received the Guide as part of their welcome package. ▶ Educate and encourage partners who do not currently offer the Guide at their location to provide this helpful resource to their guests.

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