2025-2026 Marketing Plan

WEBSITES EXPLORE CABARRUS

LEISURE WEBSITE: EXPLORECABARRUS.COM

CONTENT ECOSYSTEM The content ecosystem provides many opportunities to leverage content across owned, earned, and paid channels. On ExploreCabarrus.com, two components complement each other to give users the information they need to learn about and experience Cabarrus County: CONTENT STRATEGY In partnership with digital marketing agency Casual Astronaut, Explore Cabarrus takes a strategic approach to content creation connecting with audiences via various platforms including website, social media, email, and content hub. The strategy aims to differentiate the content of each platform while creating a cohesive program that engages current and potential visitors as well as residents with useful information to drive visitation.

Core Website Content

A visually appealing showcase of the area’s unique experiences, the core website pages also include the resources needed to help users plan their visit.

Content Hub: The Drift

A place for seasonal news, event features and themed trips, this curated collection of articles and itineraries features the stories Cabarrus and is based on the annual editorial calendar.