2025-2026 Marketing Plan

Leisure Market

Each with their own goals and strategy, these components provide ongoing value to users and foster deeper engagement and a more robust understanding of the Cabarrus County experience. All content aligns with the core brand personality and incorporates proper categorization to ensure site visitors find content quickly and easily as well as proper tagging to support marketing automation efforts.

BUSINESS WEBSITE: CABCOCVB.COM

Built and maintained in-house, this website was designed as a tool to easily share information about our organization and tourism in Cabarrus County with local stakeholders. In addition to research insights and the Press Room, the site features an advocacy content hub that shares some of the ways our organization is working to move Cabarrus County’s hospitality and tourism industry forward.

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