2025-2026 Marketing Plan

Communications & PR

TACTICS

▶ Pitching & Press Releases Proactive and reactive destination pitching to niche interest segments. Regularly share press releases supporting current and upcoming initiatives.

▶ Media Visits & Influencer Partnerships

Coordinate individual/group media and influencer visits to the destination on an ongoing basis, aligned with target audiences and storytelling goals. ▶ Media Missions Connect with media in key markets during media missions and conferences to highlight upcoming events and initiatives in Cabarrus County. ▶ Additional Tactics Collaborate with hospitality partners. Reference editorial calendars, monitor travel trends, maintain the online Press Room and more.

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