2025-2026 Marketing Plan

PUBLIC RELATIONS COMMUNICATIONS &

SOCIAL MEDIA

The goal of our social media channels is to inspire exploration among visitors and locals through authentic storytelling and helpful, easy-to-access resources. INCREASE RELEVANCY & PARTNER ENGAGEMENT Become a go-to resource for locals and establish our channels as the official authority on exploring Cabarrus through frequent partner visits and features. INCREASE ONLINE PRESENCE & GROW MEANINGFUL COMMUNITY Attract a wider audience by diversifying content across channels while supporting paid social campaigns. Boost efforts through partnerships with content creators. INCREASE ONLINE COMMUNITY ENGAGEMENT Through research and analytics, maintain an up-to-date understanding of our online community and create social media content strategy and calendar accordingly.