2025-2026 Marketing Plan

DESTINATION SERVICES SALES &

The Sales and Services team continues to successfully promote Cabarrus County’s hospitality assets to the group and convention markets. Our mission is to position Cabarrus County as a premier destination for meetings, conventions, and sporting events by engaging rights holders across all group market segments. All qualified leads generated through our efforts are shared with local hotels, attractions, and meeting venues to drive business and collaboration within the destination. Each market segment is supported by a strategic sales action plan, reinforced by a creative advertising campaign designed to improve our reach and impact. With group and convention business steadily gaining momentum over the past few years, cultivating strong relationships with rights holders remains a top priority for long-term success. Understanding and addressing our partners’ needs is essential. Our sales strategies are designed to identify and fill gaps in business, ensuring we bring value to our stakeholders while driving growth. As our sports facilities continue to expand, targeted plans are also in place to attract new sporting events that generate significant demand for the destination. In addition, we will continue offering strategic sponsorship opportunities to help secure key group business and elevate Cabarrus County’s appeal as a group travel destination.