2025-2026 Marketing Plan

PLANNED ACTIVITIES

▶ Execute Strategic Sales Action Plans: Continue implementing tailored strategies for each market segment to drive targeted results. ▶ Expand Sports Market: Actively grow business within the sports group segment through focused outreach and engagement. ▶ Engage Third-Party Meeting Planners: Strengthen relationships with third-party planners to increase bookings and visibility for the destination. ▶ Increase Lead Generation: Achieve a 5% increase in qualified leads compared to FY26. ▶ Host Customer FAM Trips: Organize and execute four (4) familiarization trips to showcase Cabarrus County to potential clients. ▶ Maximize Revenue for Partners: Deliver demand dates to local partners to support effective revenue management. ▶ Foster Customer Relationships: Continue to build and maintain strong, lasting relationships with group clients. ▶ Launch Group-Focused Advertising Campaigns: Develop and deploy creative marketing efforts aimed at promoting group business. Develop advertising campaigns to promote group business to the destination.

▶ Deliver Exceptional Group Services: Provide top-tier services and support to all groups visiting Cabarrus County. ▶ Enhance Social Media Engagement: Increase presence and interaction on key group-focused social platforms to support brand awareness and lead generation.

▶ Attend Industry Tradeshows: Maintain a strong presence at scheduled

tradeshows to connect with industry professionals and generate leads.

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