2025-2026 Marketing Plan

GROUP BUSINESS & NICHE MARKETS

▶ Sports (Traditional and Non-Traditional) ▶ Automotive Clubs ▶ Local, State & Regional Associations ▶ Military Groups ▶ Corporate Meetings ▶ Fraternal Groups

▶ Third Party Meeting Planners ▶ Social Groups ▶ Weddding & Reunions ▶ Educational Groups ▶ Religious Groups

TARGET AUDIENCE

▶ Meeting Planners

▶ Car Club Planners

▶ Third Party Planners

▶ Military Chaplains

▶ Sports Rights Holders

▶ Student Group Planners

▶ Brides

▶ Educational Leaders

▶ Family Planners

TARGETED MESSAGING STRATEGY Our messaging efforts will be specifically designed to reach key decision-makers responsible for booking meetings, conventions, and sporting events. All creative content will remain firmly aligned with Cabarrus County’s brand identity, ensuring a consistent, professional presence across all marketing channels. To maintain strong visibility throughout the year, campaigns will be strategically scheduled for consistent engagement and awareness. MEDIA MIX STRATEGY ▶ 75% Web-Based Advertising Includes digital display ads, sponsored content, paid social media, email campaigns, and other targeted digital efforts aimed at high-impact engagement. ▶ 25% Print Media Includes placements in trade journals, industry publications, and event programs that reach our core group market audiences. This well-balanced, data-driven approach is designed to keep Cabarrus County top-of-mind among decision-makers, maximize return on investment, and adapt to evolving media consumption habits in the meetings and events industry.