2025-2026 Marketing Plan

Sales & Destination Services

MEMBERSHIP ▶ Meeting Planners International – Carolina Chapter – (MPI-CC) ▶ Association Executive of North Carolina – (AENC) ▶ Helms Briscoe – (HB) ▶ Religious Conference Management Association – (RCMA)

▶ North Carolina Sports Association – (NCSA) FAMILIARIZATION TRIPS (FAMS) Conduct four race-related familiarization trips to our destination in FY25. Invitees will include:

▶ Sports Rights Holders

▶ 3rd Party Meeting Planners

▶ Religious Conference Planners

▶ Corporate Meeting Planners

▶ State Association Planners

▶ Local Rights Holders

CLIENT ENGAGEMENT & INDUSTRY OUTREACH ▶ Host Client Events in Feeder Markets: ▶ Conduct “Lunch & Learn” Sessions:

▶ Attend Industry

Specific Tradeshows: Maintain a consistent presence at targeted industry tradeshows to build brand awareness, generate leads, and stay informed on market trends and opportunities.

Facilitate informative and engaging “Lunch & Learn” events in both established and emerging markets to educate decision-makers about the benefits of hosting events in Cabarrus County.

Organize in-market events in key feeder cities to engage both current clients and prospective customers, strengthening relationships and driving new business to Cabarrus County.

FY 2026 - ROOM NIGHT GOALS

60,000 50,000 40,000 30,000 20,000 10,000

125,000 Room Night Leads 300 LEADS for

50,000

45,000

30,000

Corporate/ Association

Sports

SMERF

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