3504-21_CabCVB_AnnualReport_2021.indd

G R OU P S A L E S & S E R V I C E R E P O R T

“The Team at Cabarrus CVB have been amazing to work with. With each of our events in Cabarrus County, they have been more than helpful and accommodating from start to finish. Cabarrus County CVB is among the best support team we deal with in the Country.” C U S T O M E R T E S T I M O N I A L S

F A M I L I A R I Z A T I O N E V E N T S ( F A M ’ S ) Bringing new and existing customers to showcase Cabarrus County as a group and convention destination. These events include local culinary experiences, destination education, and comprehensive hotel tours.

2 RACE FAM’S

1 RELIGIOUS FAM

Hosted Three Familiarization Events in FY2020/2021

P A R T N E R R E L A T I O N S It became apparent that all parties in the meeting and events industry in Cabarrus County work togeth- er to support each other, especially as the industry adapts and recovers. We worked with property lead catcher on lead responding, services offered to groups and how we could assist them in going above and beyond to ensure group visitors enjoyed their stay in Cabarrus County. T H I R D - P A R T Y & A S S O C I A T I O N M A N A G E M E N T C O M P A N I E S Cultivated and created new third-party relationships with association management contacts in offices located in the Mid Atlantic, Midwest, Northeast and Southeast and conducted presentations to enhance our relationship with key decision-makers. Participated with AENC (Association Executive of NC) from a Board Member level and attended several events via Zoom and in person events in FY20/21 to cultivate relationships and to generate leads. HELMS BRISCOE • CONFERENCE DIRECT • EXPERIENT • HPN GLOBAL (Hospitality Professional Network)

Kevin Williams President, World Karting Association

“I have had many opportunities to work with the Cabarrus County CVB during my career and have always found the staff to be extraordinari- ly helpful and professional, and the organization to be both efficient and effective in providing assistance.”

I N D U S T R Y L E A D E R S H I P Being involved is key to building relationship with peers and planners.

• Association Executive of North Carolina - Board Member • North Carolina Sports Association • Meeting Planner International

• Religious Conference Management Association • Society of Government Meeting Planner NC Chapter • American Bus Association

Joe Stewart Independent Insurance Agents of NC

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