3504-21_CabCVB_AnnualReport_2021.indd

COMMUN I T Y E N G A G EME N T & L O C A L A D VO C A C Y

Cabarrus CVB

In response to the devastating impact of the COVID-19 pan- demic on North Carolina’s travel and hospitality businesses, Visit NC created a stimulus recovery Marketing Co-Op Credit Program for tourism marketing. The Cabarrus County Convention and Visitors Bureau qual- ified for this program and took advantage of placing media with no placement cost and featured the Count on Me NC stamp on all creative materials. In addition, Cabarrus CVB partners who participated in the program, received a stamp on their website listing on VisitCabarrus.com. Count On Me NC is a public health initiative that empow- ers visitors, guests and businesses to help keep everyone safe from COVID-19. Partners took the Count on Me NC pledge, training modules and received certification they were doing their part. The Cabarrus CVB was recognized as a case-study for pro- gram implementation and presented to Destination Analysts weekly webinar on Traveler Sentiment.

C A M P A I G N R E S U L T S : Generated over 18,500,000 impressions from Instagram, YouTube, Print, Social-Media, E-News and Digital Display over an 8-week period in November-December 2020.

v i s i t c a b a r r u s . c om // 1 5