3504-21_CabCVB_AnnualReport_2021.indd

COMMUN I T Y E N G A G EME N T & L O C A L A D VO C A C Y

Social media reach: 60,000+ Website traffic down .53% from 24,036 vs. 23,909 Pageviews were up 32.28% from 35,092 to 46,421 Visit duration was up 102% from :41 to 1:23 Developed by the Cabarrus County Convention & Visitors Bureau, the Burger Madness concept was brought to life by the culinary creativity of our area’s local chefs. This friendly competition showcases their imagination and expertise while providing diners with exciting new dishes to sample. I N M A R C H 2 0 2 1 , T W E L V E L O C A L R E S T A U R A N T S F E A T U R E D L I M I T E D T I M E O N L Y B U R G E R S F O R T H E F I R S T E V E R C A B A R R U S B U R G E R M A D N E S S C E L E B R A T I O N ! New burger creations featuring everything from secret sauces to locally sourced ingredients appeared on the menus of participating restaurants in Cabarrus County throughout themonth. After indulging in these savory treats, diners voted for their favorite and the “Most Popular Burger” was announced on April 1 giving the winning restaurant burger bragging rights for a full year!

C A M P A I G N R E S U L T S : The winning restaurant sold almost 300 more burgers vs. same time last year. More than 1200 votes were cast on VisitCabarrus.com

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